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How to Create Effective Social Media Content Faster and on a Small Budget

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It only takes a few minutes (or even seconds) to read a social media post, but even the simplest piece of content requires some serious planning, strategy, and creativity. As a marketing and growth strategist, I find my clients often face a key dilemma: Getting results from social media is tough, even when working with a small budget and a few contractors. This often results in generic content that lacks a coherent strategy to pass on to whoever they’re outsourcing to.

It can feel like you have to make a compromise, but things don’t have to be that way. I’m here to outline three simple ways to create social media content faster — without sacrificing quality.

How to build a content strategy 

Before you even think about the content you’re creating, you first need to consider your overarching strategy. 

What are your goals, who is your audience, and what type of content and social media platforms do they prefer? 

If your target customers spend most of their time on Instagram, there’s no point in spending all your time perfecting your Facebook presence.

Carefully think about these questions and use them to create content pillars: themes for your content that communicate your brand story. 

Three ways to produce content faster

Once you have these foundational elements in place, you can move on to your main concern: Crafting better, consistent, and effective social media content. My approach involves three steps.

Create a framework

First of all, create a framework for your social media content. This makes the difference between beginning from scratch each day and having a starting point for each piece of content. For example, you might decide that you share a quote every Wednesday and give your recommendation for other peoples’ content every Thursday. This makes it easier to bulk create content, and you don’t have to sacrifice personalization because you chose these themes with a strategy in mind.

It’s also a good idea to consider the best days and times to publish your content on a platform. For instance, 9:00 am on Wednesdays and Thursdays is the peak time for LinkedIn.

However, just because you come up with a framework, it doesn’t mean you have to stick with it forever. For example, if you look at your analytics and see that your quotes aren’t getting much engagement, you might decide to switch things up. At this point, you might realize the general best practices for posting times aren’t working for you, meaning it’s time to experiment with other days and times.

Repurpose

Many people are instinctively afraid of repurposing and fear it’s “cheating” or that it results in “boring” or overexposed content. In fact, it’s just following one of the most basic rules of content creation: Make more of what your audience likes. It also makes it easier to produce high-quality content on a regular schedule, meaning it becomes far more achievable to scale on a small budget.

Look at your metrics to see which content has performed well, and think about how you can use it to deliver something fresh. Could you take a slightly different angle or use new examples? You may also want to consider which types of content you can create quickly and double down on that. 

Repurposing is also the key to creating content across multiple channels. That blog post you wrote can be turned into the basis for a carousel post for Instagram, a podcast episode, or a video for YouTube. 

If you want to learn more, I have a content repurposing playbook on my website, so be sure to check it out if you’re interested.

Leverage apps and tools

The previous two tips were all about strategy, but my final method focuses on execution. Don’t spend more time than you have to on doing something you could get an app or tool to handle instead.

Creating a calendar for your social media content (i.e., planning out a month in advance) is a great way to boost your efficiency. And a scheduling software like SocialBee can help you recycle and schedule your posts on the days you’ve planned.

There are also plenty of free tools out there. Facebook’s Creator Studio allows you to manage and schedule content across Facebook and Instagram, and the design tool Canva has a scheduling feature.

One of my all-time favorites is Wavve, which helps you to turn your audio (whether it’s from a podcast or talk) into engaging, easy-to-consume video clips for social media. It’s especially helpful for those that are not fans of being in front of the camera but want to engage their audience with video. 

Great content awaits you

The secret to creating impactful social media content quickly and affordably isn’t some time management trick or using a secret template. It’s about having a solid strategy in place, and the three pieces of advice mentioned here encapsulate this — make a framework, so you have a starting point for your content, repurpose so your content goes further, and use apps to do part of the work for you.

If you’d like some help leveraging marketing and business systems, check out my range of guides  (including the content repurposing playbook I mentioned) for women entrepreneurs hoping to discover freedom, profit, and productivity. . Or maybe you’d like to take things to the next level by booking a discovery call?

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