Digital Marketing Services
A website can be result-driven, impressive, responsive and affordable. From custom website design to WordPress websites, we will build an effective website made to accomplish your goals whether it’s to generate leads or reveal your message in a more powerful way. Although we stay up-to-date with the current trends, your brand and goals take precedence. We apply the technology, content, and tools to create a strong web presence for your business.
Social Media Marketing
Social networks like Facebook, Twitter and LinkedIn are useful technologies, but they are not strategies. It’s important to know your goals, what social networks your target audience use and build a strategy to then execute through these useful technologies. We will organically and authentically build and nurture your base of customers by developing a social strategy, content, and manage your existing community.
Search Engine Optimization
The first top five results on Google SERPS account for 67.60% of all clicks and the results from pages six to ten account for only 3.73% (Ratcliff, 2016, Search Engine Watch); therefore it is crucial that your website appears within the first results of the first page of Google. We will apply organic search engine optimization tactics, including on-page optimization, blogging, and more to increase your visibility on search engines and local search to get more customers.
Ready to turn more of your leads into sales? Marketing automation bridges the gap between marketing and sales. Stay top-of-mind by automatically sending your leads the right communication at the right time. It’s all done for you with less work on your part when set up and managed correctly. By implementing workflows and trigger-based actions within your marketing automation software, you will develop a lead nurturing process converting your leads into sales-ready buyers. We have worked with some of the most popular solutions including Hubspot, Infusionsoft, SharpSpring and others. We can help you make the transition, set up and manage your marketing automation software.
Once your website is live on the web, many incidences can occur like broken links, glitches, spam and more. Gain peace of mind knowing your website is protected with consistent uptime monitoring, spam clean-up, security and performance scans. In addition to being protected, it’s important to keep your website fresh with new content. Frequently adding new content ensures consistent visits from search engines. We will maintain on a monthly, quarterly or as-needed basis.
Content marketing is about creating and distributing relevant and consistent content to your target audience. What value do you have to offer? What methods can be used to communicate and tell stories to your audience? From email marketing, blogging, podcasts, videos and more, I will help you create and distribute consistent and relevant content with the ultimate goal of driving action from your audience.
Search Engine Marketing
While Search Engine Marketing can refer to all search engine-related activities including organic and paid listings, here we will use it to discuss paid listings, also known as pay-per-click advertising. We will review your goals, your target audience, and perform a keyword research to determine the best text and graphics to use to develop converting ads for Google, LinkedIn, Facebook or Twitter. We provide on-going management of all campaigns and generate reports with optimization efforts and results.
Analytics & Reporting
When investing in marketing campaigns, one of the most important elements is in analyzing the data. What campaigns are working? What is driving the most traffic to your website? How much has your following or engagement increased on social media? Answers to questions like these and much more can be found by reviewing your data through analytics and data reporting. We will set up the necessary tracking codes and profiles in order to begin reporting your data. Or, if you already have this in place, we will review and report your the metrics you would like to see or based on what campaigns are in place. All marketing activities performed by Denisse are reported on a monthly basis.