Integrated Marketing Strategies
Strategic marketing starts with a complete understanding of your target audience, your competition, and your unique selling proposition. Next, what are your business goals? A marketing strategy must have your business goals, objectives, a well-planned strategy and the tactics that guide your business through each key milestone to accomplish those goals. I help you with each of these steps including choosing the right channels to develop a customized integrated marketing strategy for your business.
Your company has goals and while we develop and establish marketing strategies to help you accomplish those goals, marketing management will help you reach the various milestones to reach that end goal. Marketing management includes on-going management and analysis of all marketing activities to ensure marketing activities are effective and generate ROI.
- Strategic Planning
- Development and Execution of Tactics
- Data Analysis and Reporting
- Market Research and Analysis
- Budget Management
Marketing attribution and ROI are two of the most common challenges business owners face when investing in marketing campaigns. With marketing management, not only do you gain more time to focus on other important areas of your business, you gain insight into what marketing activities are the most productive and profitable allowing you to make smarter decisions that result in growth.
Inbound Marketing is the concept of drawing potential opportunities in vs. pushing your brand out to gain new opportunities. Inbound Marketing includes both Owned and Earned media including:
- Channels that you have control over like your website, blog, and social media profiles. (Owned)
- Coverage you earn which includes traditional coverage in newspapers and magazines or online coverage on news sites gained through public relations, mentions on social media, and online reviews. (Earned)
I help develop and manage Inbound Marketing strategies that include:
- Website Design and Maintenance
- Social Media & YouTube Marketing
- Blog Marketing
- On-Page Search Engine Optimization
- Reputation Management & Online Reviews
- Landing Page Design