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In today's digital landscape, consumers know when and how they want to receive information. The content that you create for them must resonate with their needs, wants and emotions. Is your content in tune with what your ideal customers want? Understanding...read more
In today's world, customers expect consistency. If your brand isn't following a well-defined process to produce this, your customers will notice.A prime example is Starbucks. If you walk into any store, the employees will go out of their way to create a...read more
If you meet someone for the first time, you'll probably ask them questions so that you can get to know them better. You will listen to their beliefs, opinions and ideas. You may even find a kindred spirit and be able to share similar likes and...read more