Want to get more leads, convert them to clients and make them your regular and loyal customers? If you answered yes, then content and social media marketing combined are the perfect strategies to use.
When a prospective client is contemplating to buy a product or service, their first question is “What solutions are available?” Thus, your goal is to create awareness and provide a solution that meets their need. How can you create this awareness? With valuable and informative articles. The key is to direct prospects to the material they need to make an informed decision. Successful businesses use social networking sites as a means to communicate and direct these prospects to their material. Other forms of informational content are webinars, guides and online presentations. This gives the business owners an opportunity to present themselves as knowledgeable and provides the information the prospective buyer needs.
The next question that prospects ask when considering to buy is, “What solutions are best suited for me?” How can you convert these prospects into new customers? How can you provide more value than other solutions they are researching? To successfully attract and convert prospects provide the benefits, give an explanation, or show that others have been successful with your service or product. Demo videos or an “explainer” video on your website are great for accomplishing this. Another great method is the use of case studies. Case studies are great for proving that others have had success with what you are offering. Whitepapers, guides and eBooks are also great ways to convert prospects.
After purchase, buyers ask, “Am I happy and satisfied with the product or service?” For businesses to be successful, owners should take advantage of social media and content marketing to nurture and keep their existing customer. A good strategy to retain existing clients is with the use of support documentation. For example, a way to reduce questions, concerns or issues with your service or product is to create content that answers their questions and addresses concerns. Another example is to create content that shows your current customers how to use the most of your service or product ultimately increasing customer retention.
Social networking sites like Facebook, LinkedIn or Twitter are just part of the bigger marketing campaigns. For business owners to attract, convert and retain more customers, content marketing and social media should be a major part of their marketing campaigns. If you are working with a marketing assistant and/or social media team make sure you are providing them the content they need.
Reference: Social Media Examiner