A New Google Algorithm could make or break your website’s online visibility. The Penguin Algorithm, released in April 2012, penalizes websites that use questionable content practices to boost ranking. It rewards those who Optimize Websites with solid content and authoritative links. To keep your blogging or content marketing ranking well, follow these guidelines to stay on Penguin’s good side.
Build quality links
Link Building once meant getting as many inbound links as quickly as possible. The new rules focus on quality by gaining links from trusted sources relevant to your content. Also, don’t build links too fast, or your efforts risk looking like spam. It is also important to diversify the link sources. For example, don’t rely solely on links from your social media fans.
Craft your anchor text carefully. Use your business name more often than keywords. Include some natural-sounding links such as “visit our website”. They may not contain keywords, but they tell the search engines that you write for real readers.
Provide strong, fresh content
Think like a shopper and go for quality and freshness. Start a blog and update it frequently. If you are not sure how to blog, there are many online resources to help you get started. For tips and inspiration, find some bloggers that you enjoy and follow them regularly.
Share your expertise by writing informative content such as how-to articles and white papers. Let the world know your business buzz through press releases and other updates.
Think like a visitor
Use webmaster tools to see how Google views your website, so that you can catch problems early. Check regularly for any technical issues such as bad links and fix them immediately. Your visitors will reward you with positive attention and better ranking.