More than ever, it’s critical to keep up with social media changes, to stay competitive and to learn the tactics and strategies that produce the best results and the greatest return for your business.
Here are a few reasons why you should invest heavily in social media:
Mass adoption of social media: Nearly 80% of all active U.S. Internet users regularly visit social media sites (Nielsen). And while consumers spend 25% of their Internet time on social sites, Facebook has become the most visited website in the world. Your customers are there.
Social media benefits businesses: Among marketers who include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business (eMarketer).
Social media improves branding: In a survey of more than 700 marketers, 88% of respondents found that social media helps grow brand awareness. Social media also benefited marketers by allowing them to engage in dialogue (85%) and increase sales and partnerships (58%). An additional 41% of marketers said it helped reduce costs (Wildfire Interactive).Businesses To Fully Embrace Social Media in 2012, Patricia Redsicker, March 2012